How to create a blog to make money (complete practical guide 2022)

How to create a blog to make money (complete practical guide 2022)

1. Specialization (specialist)

In the beginning you have to choose a specialization for the blog you want to start, specialization here means that you choose a general area, then you divide that area into different specializations and smaller areas, choose a specialization and start.

Il est donc important de choisir une majeure claire qui peut fournir un contenu de haute qualité en parlant et en écrivant, afin que vous puissiez diriger dans cette discipline, puis vous pouvez vous diversifier et parler de plus de smeejets êm Bezel. of your specialty.

2. Make sure the blog is technically suitable for search engines

There are many algorithms that search engines, the most famous of which is Google, use to rank websites and online content, but most importantly, your blog should be search engine friendly and technically ranked.

Here are the most important points to consider:

a) Blog response to mobile visitors

Google Mobile Friendly helps you see how relevant your blog pages are to mobile visitors. It is a free tool and should always be one of the tools that will help you improve the performance of your blog.

b) The speed of the blog pages when browsing.

One of the most important factors in providing a different user experience to the visitor is that he does not find it difficult to navigate the blog or its content, so you should use Google's PageSpeed ​​Insights tool to get more performance information. The responsiveness and speed of your pages on the go.

c) Troubleshoot blog problems.

Google Webmaster Tool is the magic solution and accompanying you on your next journey, by using this tool that Google offers you, you can identify all the problems that your site is facing and work to solve them as soon as possible, so that the visitor does not do that. . You have no problem browsing and consuming site content, and even engines have problems crawling and archiving site content.

d) Understand the target audience

Who do you target your content to? To answer this question, you need to know a lot of details in order to know the needs, topics, and content delivery method that your target audience prefers.

Knowing and identifying your target audience is a very important process, and all you need to do at this point is research and exploration.

First, you need to decide who you want to target.

The next step after knowing your goal is to read the comments of your target audience everywhere, on the YouTube platform under the videos of the topics they are interested in, on the websites of your competitors in the same niche and on social networks. platforms, and jot it all down in a clear file to help you and your team develop your content plan.

Use Hubspot's Make My Persona tool to create the perfect customer profile.

3. Content planning

In this step, you choose the audience you want to speak to, where you are going to speak from, and you have a clear idea of ​​the topics your audience is interested in, the problems you face and need to be addressed with the content. .

The next step is to prepare a comprehensive plan for the content that you will publish on your blog. Here are the basics of creating a content plan for your blog:

a) Decide what topics you will talk about

Now that you have a list of topics that interest your target audience, you need to organize that list logically and focus on the most important topics that your audience is interested in, and those are the topics you should start writing about.

It is also important to understand that you have to start with the general and then move on to the specific, for example, you can write an article at the beginning about Real Madrid in general and then continue to write an article on the most important thing. . Players... that is, if you want to create a blog and use it in sports.

b) Choose keywords

Here you need to choose the right keywords for each topic, find out the intensity of competition for these words and where the keyword should be distributed in your content.

c) Writing and promoting high quality content.

The last step is to choose the right type of content for the topic you are going to talk about and your chosen keyword, then start writing quality content that meets the needs and searches of your target audience.

Then start developing a plan to promote this content on social media platforms and forums and get paid backlinks and ads.

These were the basics of creating a successful blog… Read on to learn all about how to create and profit from a successful blog.

The difference between a free and paid blog

The option to create a blog for free is very tempting, as it gives you a platform where you can express and publish the content you want completely free of charge.

But if you are looking to build a separate entity (branding) and different from the competition, and if you want to start a blog and profit from it professionally, then you will need a paid blog, because free blogs are weak and limited in features and functionality. .

Here are some of the advantages of paid blogging over free blogging:

1. You can change the appearance of the blog and its operating characteristics as you wish

In the paid blog, you can change the appearance of the blog and choose the optimal model and final form that suits your goal of creating and creating the blog, in addition to many advantages and plugins that help you succeed and grow, and one of the most popular WordPress platform that offers many premium plugins is the WordPress platform.

Unlike the free blog, the plugins are very limited and if you want to develop and use them, you will pay money, that means you have to buy a paid host who will host your blog idea professionally.

In addition, one of the main advantages of creating a paid blog is that you can use your own domain name.

2. You are more efficient in the process of optimizing content for search engines

This is for a number of reasons, including that you can easily create and format your blog structure that helps search engines access and archive your site's content and pages faster, with the ability to configure your blog speed and better mobile configuration. . sensitive.

And blogs with paid hosting can handle more visitors to their site without any problems, unlike free blogs that have as many visitors as they can handle.

3. No advertising is imposed on you in the blog like free blogs.

In the end, your free blog is on the hosting and domain of the platform that allowed you to create your blog, so you don't have the right to remove that platform's ads from your blog, unlike paid blogs. They are the first and last controller of all blog ads.

To determine the best decision for you, ask yourself: What type of blog do I need?

If the answer is a blog with only 150 pages and low traffic then the free blog option is best for you, but if you want a blog that you want to take advantage of and add content to, go for it free. Paid blog option.

In the event that you do not have enough money to create a paid blog, I advise you to create a blog through the Blogger platform, and here is an article with a detailed explanation of how a domain blog works through Blogger.

What are the ways to create an electronic blog?

There are several ways to create a professional blog that suits your goals, and I will show you each method,

1. Special programming

It's simple here; You have an idea and want to implement it professionally from the start, just define your goal for the blog and how you want to work on it, and imagine the last aspect you want the blog to look like. sound. to me.

He communicates with a team of software specialists, explains these problems to them and follows up on implementation steps.

2. Content Management System

One of the best and easiest ways to create a professional blog is to create a blog through CMS, in this way you choose the content platform you prefer (Wordpress, Joomla, Drupal, etc.), then install it on hosting and install extensions that will help you succeed.

3. Software as a Service

You don't need programming experience, with a software-as-a-service site, you can create and edit a blog in an easy way, and you don't even need a domain or place of residence, all of this is provided by the company that takes care of it. With.

4. Host and share digital content

Via LinkedIn, Medium, or Wattpad, you can create a personal page and share content on the Internet.

What is the most suitable option for creating a blog?

Ways to make money from blogging

In the following lines, I will give you several solutions with which you can turn your efforts and work on your blog into money, and how to apply each method.

1. Profit from blogging through affiliate programs

Affiliate marketing depends on you, the owner of the blog; In this case, you are the distributor and you have a marketing source and platform with a large number of visitors - marketing products and services related to your blog niche and in return you get a percentage of sales for each product sold through you.

It is worth noting that no matter what your blog niche is, you will find products and services that you can market with commissions and profits.

Example: You have a tourism and travel blog, you can search for services with affiliate marketing programs that your blog audience needs, such as hotel and airline services, tourism, travel, entertainment, etc.

It's worth noting that Booking.com has a great partnership program, we've made a whole article on how to take advantage of it, here is the link to the article:

2. Take advantage of blogging by renting advertising space (banners)

If your blog has a lot of visitors, you are in the middle of the road, and advertisers want to showcase their products and services and reach the largest number of visitors, just keep posting quality content that will attract more visitors to your blog.

Then take a snapshot of the blog's stats and the number of visitors over the past few months, and display those stats in a banner ad with us on the site's content pages.

You can also contact sites that offer services or products related to your blog's niche and offer them your marketing services through banner ads.

The method of accounting between you and the advertisers is in one of two ways:

a) CPC: In this method, the advertiser pays you for the number of clicks your visitors click on the ad.

b) Cost per thousand views: It is different in this sense, here the advertiser wants the maximum number of visitors to view the ad, so the number is 1000 views.

3. Profit from blogging with Google Adsense earnings

Google AdSense is a program from Google that allows website owners to place ads within the content of their blogs. In return, Google gives you a percentage of revenue and the rate of revenue changes depending on the advertising industry, target group and any country.

Google Adsense Subscription Terms

• The blog must be yours and not a free blog (except for the blogging service of Google Blogger).
• The content should be of high quality and useful to visitors.
• The blog should have a good number of visitors, preferably visitors from search engines.
• Get more than 30 articles and 10,000 visitors on multiple pages.
• A blog should have 4 important homepages.

The pages that your blog should contain are:

1. The About Us page: Explains why the blog and team were created, and what information and experiences the blog will provide to visitors.
2. Privacy Policy Page - explains how the blog handles visitor data and explains that the blog displays AdSense ads and that AdSense collects information about visitors to target them.
3. Terms and conditions page: where the blog explains how to organize itself: visitors, content, intellectual property rights, etc.
4. Contact page - displays all the means available to visitors to the blog to contact the founder and owner of the site.

What is the expected return from Google Adsense?

You now have a blog with a large number of visitors, you submitted it to Google Adsense after applying the criteria and conditions, and Google accepted you into the program. What is the profit equation?

Profit = number of clicks x cost per click.

To make more profits, you need to attract more visitors if the CPC is lower in the domain you are talking about.

Or focus on a niche with a high CPC from the start, even if the number of visitors and interested parties is low compared to other niches.

The secret of the success of this method lies in providing the best browsing experience to the user, producing high quality content in a niche with a good CTR, and promoting the content to be good, ranked in search engines, especially Google.

4. Take advantage of blogs with paid reviews and guest posts

You can take advantage of the popularity of your site and the number of visitors to write helpful reviews about products related to the niche you are talking about, after contacting the owners of the tools or products you are going to review.

Determine the required, important and distinctive elements that you want to promote in your service or product, then agree on the appropriate price with the number of visitors who will discover this service or product through you.

You can also collaborate with another site owner who wants to write a guest post on your site and for those who don't know, a guest post is when the founder of a competitor site collaborates with you to write a quality article that will benefit you and direct visitors to your site.

There are several reasons why guest posting is important, including:

•  So that the site owner can increase the strength of his domain.
• Increase awareness of your brand.
• Attract new visitors to your site.

It should be noted that mutual cooperation can be done either by writing content for an agreed amount of money, or also by writing a guest post on the other site, and thus you can benefit from creating a guest post on another site.

5. Show yourself as an expert and promote your business

If you have your own project, such as producing and selling courses, for example; You can provide content of great interest to your visitors and build confidence between you and your visitors that you are an expert in this field, increasing their chances of buying from you and favoring them over the competition.

Autre exemple : Brian Dean, l'un des experts les plus connus du e-marketing et des moteurs de recherche au monde, publie du contenu de qualité sur son blog et sa chaîne YouTube sous le titre Backlinko, faisant de lui un pionnier dans area. Thus, it is one of the first options for those who want to specialize in marketing and buy training courses there.

6. Profit from blogs by selling newsletter

There is not much in the Arab world in particular that pays attention to the importance and increasing effectiveness of email marketing in recent years. You can create a great mailing list and constantly interact with your customers, so you can use this list. For marketing purposes to advertisers and other companies.

But make sure that these marketing messages are compatible with specialized email... so visitors will initially subscribe to that mailing list until you reach them.

Most important question: How do you create a mailing list?

By providing access to certain content only by registering by email, or by providing additional content to the articles on your site ... as long as they are useful, rich and can only be downloaded by email.

Day by day, be sure to expand your mailing list and increase your customers, create a content plan that you will send to your visitors via email, as well as interact with them and listen to their opinions on the development of the blog.

The most important tools that will help you do this is Mailchimp, a site that helps you manage your mailing lists and know the best times to send subscribers, email open rate and who reads, and many other useful things.

7. Profit from blogging by providing paid professional content

You can divide the content that you publish on the blog into two types: free content and paid content that can be viewed for a monthly fee.

But how will people trust and subscribe to your blog?

Publishing free content in your field aims to educate beginners and intermediates in this field, as long as the content is of high quality and very useful, and helps the person to enrich his thinking and knowledge.

Then, a relationship of trust will be established between you and the reader, who then expects to learn more about the field, in which case (professional) content written by experts in the field, including you, will be shown for the month of the subscription.

An example of the effectiveness of this method:

The best implementation of this solution is Entrepreneur Magazine, which offers a monthly and yearly subscription and, in return, the ability to access and read all free and paid magazine articles.

5 tips to start a blog and get the most out of it

Here are 5 important tips that I consider a professional CEO on how to build and profit from a blog:

1. Pay attention to the technical part of preparing your site for search engines

Are search engines having trouble crawling and archiving your site? Is your visitor having trouble with site navigation speed, site segmentation, or the site's mobile responsiveness?

All of these questions relate to the technical part of optimizing your blog for search engines, so you need to build a solid foundation that will help you succeed before you start producing and publishing blog content.

2. Pareto 20/80. Create content

Producing SEO friendly content is important, but the content should be interesting and comprehensive, make sure you understand your chosen niche, in order to develop a content plan for your blog that truly attracts your target audience.

And always remember the Pareto Principle: 80% of results come from 20% of reasons, and understanding and caring for what your visitors want and the topics they search for is your number one path to success.

3. Ask the reader to complete the content to the end

We are in a time when you are committed to capturing a visitor's attention, so it is important to learn more about preserving writing and ways to make the reading process enjoyable to the end. And keep the reader's attention until the end. ..

4. Go ahead and invest in content promotion and distribution

Content promotion and distribution should be the second thing you need to worry about once you have finished producing and publishing your content, to make sure your content reaches the reader and is well consumed.

Content distribution sets a plan for distributing articles and linking them to each other within the site, and content is promoted in cooperation with other sites to promote content and publish content on social media platforms.

It is very important that you care about content distribution and promotion as much as you care about content production and creation, so that your content ranks first on the first pages of search engines.

5. Constantly grow your plan and keep evolving

There is always something new in marketing, content creation, the desires of your target audience, search engine updates and especially Google's algorithms, so you need to be flexible enough to adapt to these updates and develop your blog for the better.

Conclusion

This was all the info on how to start a blog and how to use it. I hope the article has provided you with the benefit you were hoping for.