How to define an online store idea in simple practical steps

In this article, we will give you everything you need to know to decide on a profitable online store idea, along with the products you will sell there.

Why you should bother defining your online store idea

There are hundreds and thousands of ideas on the market, each with tempting pros and disgusting cons, and all of them may work for you, making it hard to choose between them.

Therefore, finding a profitable online store idea is one of the biggest challenges people face when starting an online business.

Deciding on an idea will involve many things...like what the products are, how to market them, and your store's marketing plan.

With this idea, you'll pick keywords to play with and pick the unique selling point of your products that matches the category you've targeted.

Based on all this, you should pay close attention to defining the idea of your online store, and you should devote time, thought and research to this.

In fact, deciding which store idea is right for you and your particular situation will be the number one challenge that will greatly contribute to your success, so don't do it haphazardly.

Don't worry, we have prepared for you a plan in simple practical steps that will allow you to define the idea of your online store in a thoughtful and practical way… keep reading.

Steps to define an online store idea

There are a few steps that we think will help you a lot when choosing your online store idea, and there are exactly 5 steps that we will discuss shortly.

But before we talk about it, I should make it clear that our strategy for defining an online store idea is more than just a filtering strategy.

We start with a set of ideas and then summarize them one by one until we come to a small group of 3 or 4 ideas to choose from at the end.

Step one: start with the ideas that interest you and get to know them

It is better to choose an online store idea that you are passionate about and know about, and it is silly to sell products that you do not like and know nothing about.

Grab a pen and paper and start brainstorming and write down all the ideas that come to mind one by one. It is best to have your friends or family with you at this time.

There are a few questions that will help you at this point in determining the idea of an online store, such as:

Is there a niche you have experience in?
What products do you like to buy that you know?
What products do your friends and family turn to for help?
What products do you buy the most?
In which stores do you buy the most?
What products know what buyers need?

With these questions and with the help of your friends and family, you'll find that you've jotted down dozens of possible online store ideas, and from there we move on to step two.

Step 2: Find out if there is enough research on these ideas

The second step in deciding on a profitable online store idea is to find out if there are other people interested in this idea or those products.

You can easily do this by doing a keyword research using different tools, such as:

Weed out ideas whose keywords are not getting enough search volume, which means that these stores and their products are not getting enough attention.

This step in defining an online store idea is to gather your passion for what is needed in the market.

In this step, you should take into account the use of keywords that the customer who wants to buy has searched for, for example if you sell mobile phones.

You are not searching for “mobile phones” or even “mobile phones prices”, you are searching for “buy cell phones”, “mobile phones in Cairo”, “best mobile price” etc.

You can also search in very smart ways like using Flippa which is a buy and sell website for websites and online stores.

This site asks shop owners and sites for sale to provide them with traffic and monthly income.

Which will give you an idea of the successful ideas and their estimated profits - not the real ones, as most of these stores are foreign and not Arab.

You'll find that after this step your list will likely be split in half, so that's okay, let's move on to step three now.

Step Three: Identify customer problems, determine how to solve them, and find the unique selling point

You may have come across this when searching, these ideas have dozens and hundreds of online stores and there is no guarantee that you will stand out in any way.

This is the role of this stage in determining the idea of a profitable online store, and it can be called the stage of study and research.

Study and study each idea thoroughly, check its feasibility and whether it will stand out from other competing online stores.

In addition to studying the nature of the products that you will provide, the behavior of consumers towards these products, and the extent of their need for them.

The most important thing to do in this step or stage is to identify the problems faced by the customers of these stores and try to find solutions to their problems.

You will be able to access this information through groups on Facebook or by seeing customer reviews on various social media platforms.

Plus, the benefit of having a lot of experience in your field is that you really know what's going on in it.

Step Four - Spy on competitors and find your unique selling point.

After narrowing down your list, find solid, well-known stores that focus on the same idea you're targeting.

Step into their stores and learn about their different strengths and weaknesses, and see how you can overcome them.

He knows the mistakes they make, learns from them, knows what his customers think and what they expect from them.

This step will help you identify your unique selling point, which will differentiate you from other stores in the market, and ultimately why customers buy from you and not from you.

Step Five: Try These Ideas

This step may not be practical for everyone, but I advise you to do it especially if you have the budget to do so.

Once you have 3-4 ideas, try it out with a landing page showing some of the products you plan to sell.

Run a paid advertising campaign on Google and test some of your different ideas on how one of these stores might work, showcase a variety of products aimed at your customers, and do A/B testing.

The results of these campaigns will help you find the most profitable online store idea.

7 very important tips for choosing an online store idea

Here are some important tips that will make a big difference for you when choosing an online store idea:

Try to consider the logistics of shipping, packaging, and more when deciding on an online store idea.
Make sure that your online store idea brings real and serious benefit to your customers.
Balance choosing a large macro niche that's hard to compete with and a small niche that doesn't earn you much.
Steer clear of seasonal products and store ideas, and choose an online store idea that brings you profits all year round, depending on seasons and conditions.
Find the right product pricing method that will attract customers to your store and differentiate you from your competition.
Stay up-to-date with market updates and changes in your consumer audience and behavior so that you can offer them the right products and services.
If you are still a beginner in e-commerce, first try to focus on a niche to facilitate marketing, target audience and create a well-known brand in the market, then start growing and spreading.

Conclusion

Determining the idea of an online store is one of the biggest challenges faced by those wishing to enter the field of e-commerce, but the e-commerce market is always promising, through which new ideas can be implemented and sales can start. . and investment

But there are many steps and tools to help you generate the best ideas that your market and audience need.

All you have to do is use brainstorming to extract potential ideas and start researching and investigating the possibility of implementing them.

We hope you liked this article, and if you have any questions or requests, write them in the comments and we will be happy to answer you.

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