Create a store on Instagram full explanation

 

Create a store on Instagram full explanation

The Instagram platform allows business owners and sellers to create a store on it for free and start displaying and selling products through it to customers, through its application only via smartphones, and this feature is not available via the browser.

This is while providing all the capabilities that allow sellers to display their products in a professional way to attract customers and give them the opportunity to browse and buy products directly through Instagram.

Your product catalog integrates with your Instagram seller account to start creating marketing content for your audience and use the mechanics of the marketing process available on Instagram, such as Stories, images, videos, hashtags, stickers and other effective ways to increase sales.

Therefore, owning an online Instagram store is a great tool for business owners, and many of them depend on it to get many benefits from creating an online Instagram store.

Advantages of creating an online store on Instagram

Instagram is a social platform dedicated to sharing photos and short videos, for both personal and business accounts.

Which can be used to develop your business by creating an online store on Instagram. These features allow you to:

1. Promote the growth of your business in the commercial market and create an advantage over your competitors: because you will provide a one-time purchase to your customers through Instagram, take them with one click to your online store or even search and review on Instagram and choose the right product and the right price so that they can complete the payment by their main preferred system.

2. Increase Your Conversion Rate: The conversion rate of potential customers into actual customers will increase through the use of various marketing features which are an important factor in attracting customers.

3. Easy to reach a large target audience: Statistics show that there are more than 500 million daily Instagram users around the world, and 70% of these users explore products and brands through Instagram.

4. Save time and effort in managing the store: Managed through the Instagram app on the phone, you start adding posts and stories, follow up on comments and messages and respond directly to them.

5. Increase Brand Awareness: Instagram business accounts have more benefits than personal accounts because they help business owners to grow and promote their business, such as:

Information about followers and post-performance.

You can reach more customers who are interested in what you offer through hashtags and bars.

Add a contact button to your profile to make it easier for customers to contact you.

Display products in many ways, whether they are images, thumbnails, stories, or ads.

And these are just some of the benefits that you will get by creating an online store on Instagram, so we recommend that you do it right away.

This is the case if you have a physical store in this area, for example: a shop that sells handicrafts, or if you have an online store on an e-commerce platform.

Advantages of creating an online store on Instagram

There are many benefits that you will get when creating an online store on Instagram, including:

1. Product Image Tag Function: Product Label: Displays the product name and price, so you can put more than one sticker for each image if it has more than one product, then 5 product tags can be put into each image, story, post and videos.

2. Product Stickers: This is one of the cool things about Instagram, it's a tag that appears in the form of a shopping cart when a customer clicks on it, and product details like specifications, price and product link appear in your online store. . The customer can complete the purchase process through it. These stickers are also used in photos and videos. Videos and stories.

3. Promotions: You can place promotions and campaigns for your products and store in your account.

4. Resume - You can add a 150-character resume to describe your store and brand, so make sure that description is clear, concise and highlights your store's specialty. You can also add your store's original website to your website or Facebook, and add hashtags related to your niche.

5. Custom groups: You can divide the store's products into categorized groups, if the store specializes in selling electronic games, you can create a custom group for PlayStation, another for Xbox, another for Nintendo and another for game accessories. Also add hashtags to each product group. .

But before creating your online store on Instagram, you should first familiarize yourself with the requirements for creating an online store on Instagram, which we will discuss shortly.

Terms of creating an online store on Instagram

In order to display and sell products on your Instagram store, your account must meet certain requirements and ensure that you are eligible to create a store.

These conditions are:

1. Please make sure that the site you will be in supports the Instagram store creation feature, as most of the Arab countries in the Middle East such as Egypt, Saudi Arabia, United Arab Emirates, Algeria and Morocco have this feature, and you can make sure that you are in an acceptable geographic area easily.

2. You must have a reliable business account, i.e. interact with the audience, post constantly on Facebook and Instagram, and have a large number of followers for your brand.

3. Get a Facebook Shop that integrates with an online store on e-commerce platforms like Shopify or Woo Commerce where you can import product data.

4. That you have read the Instagram online store terms and policies, advertising policies, business agreement and terms of service before starting the store.

Steps to create an online store on Instagram

After you've finished updating the terms and making sure you have permission to create your online store on Instagram, you'll need to create it now.

Here are the steps that will make it easier for you to create your online store on Instagram through your mobile because it is only available on the mobile and not on the browser version of Instagram.

Step 1 - Create a business account on Instagram

First, you must configure your account to be a professional account. So follow the steps below:

1. Log in to the Instagram platform through your real account or create a new account for yourself, then convert this account from a personal account to a business account.

You can do this by going to Settings and choosing Convert to a Business Account, or even clicking Edit Profile from your profile.

and then:

2. Choose a category that describes your business (perhaps a product or service).

3. Click the Companies option for Suppliers and Businesses. This option helps people find you when they are searching for products that interest you. When they press OK, your profile will become public, everyone will be able to see your posts, and you won't have to agree to follow requests.

4. Check business contact information, such as: contact number, email, business address and store domain.

Second Step: Submit an application to create a store

This step is done by sending a request to the Instagram administration to review your data and approve the creation of the store.

This is done through the following steps:

1. Click on Control Panel.

2. Click on the exchange option.

3. Choose Instagram purchase settings.

4. Link your Facebook account to your Instagram account, but if you have already done this step, you can press continue.

Then Instagram will offer you to link your account to the Facebook account of your activity, choose your account and complete this step to move to the next step.

Step Three: Subscribe to Instagram Shopping

This is a feature that allows you to link your Instagram store to a product catalog for your online store on the web, where that store is the source of the products displayed in your Instagram store.

You can import the catalog from Shopify:

Or you can import the catalog from WooCommerce:

Or you can import the Big Commerce catalog:

Or you can import the catalog from Magento:

If you do not have an online store, you can create a catalog, add products to it and then submit it for review by the application administrator, and you will be notified when your email is approved.

Step 4: Connect your Instagram store to your website:

In this step, you will enter your online store to finish creating your Instagram store.

Next, you will submit your store to Instagram for review:

Next, your store will be reviewed:

Step Five: Set Up Store and Enable Purchasing:

After receiving the approval notification to create the store, comes the step of setting up and activating the store:

Go to the settings menu and then click on the purchase option.

Select the product catalog you want to add to your store.

Use Commerce Manager to manage your store catalog. It allows you to learn customer product preferences, select the best payment method for customers, manage orders, and view returns.

After following the above steps and getting approved to create and configure your store and enable the checkout process, you are now ready to use different strategies to market your products.

Instagram Marketing Strategies

Instagram is one of the leading social media applications that has a great ability to communicate ideas, feelings and marketing messages to an audience.

Next, we'll reveal the Instagram strategies that make your online store successful and drive your business growth:

Strategy 1: Use hashtags

This strategy is used in posts to allow users to browse content using keywords prefixed with a # sign, which are basically keywords through which an audience will browse for products and services.

You can create a special hashtag with the name of your store or the products you display there, and make it easier for the audience to follow you through that hashtag.

It is a good practice to use 5-10 hashtags in a single post, whether it is a story, rail or photo, to reach more users.

Strategy 2: Trust Reels

Instagram launched Rails, similar to Tik Tok, which are 15-60 second videos.

These clips allow users to record short videos with different audio clips, use filters and edit images.

You can use this feature to educate your audience about your store and its products and its importance, it is a great way to grab the attention of an audience who prefers to get information as quickly as possible.

You can create Rails that tell your audience how to order products or quick discounts and offers, while also including an invitation to make a purchase like (don't miss out on the deal, buy now).

Strategy 3: Stories

Stories or Instagram Stories is a feature that allows you to post photos or videos to your store that will be visible to customers for only 24 hours.

The advantage of stories is that they are used by 500 million users daily and allow you to post photos and add effects.

They are also more effective than images because you get more views and interactions from the audience, and you can increase views and interactions for your stories by receiving questions from the audience about your products and being able to share and respond to them in the same way. stories.

Fourth strategy: Raising advertising ads

Paid advertising is one of the marketing strategies supported by most social media platforms. As an online store owner on Instagram, you can target your audience based on age, gender, location, and interests.

It is an advertising medium for marketing products through stories, rails and flyers, which also has many advantages, as it is a key factor in achieving your marketing and sales goals and increasing the number of subscribers in your store.

Fifth Strategy: Influencer Marketing

Collaborating with influencers is one of the indirect marketing methods that you can use to promote your products and store, and it is a very effective way to convince the customer and make them take a serious step towards you.

Many business owners use this strategy because it has a great ability to persuade the audience and spread and promote products and ideas.

The success of this strategy also depends on the choice of influencers who provide content.

They relate to their niche and have a large number of followers interested in them and the content they provide, so they follow and have a strong audience - the motivation to become your real customers.

Sixth strategy: Marketing with competitions

It is a feature that many beginners in any field rely on, which is to identify activities through posts or stories based on audience interactions and is used by many to activate their accounts and get more subscribers.

To invite them to participate in the competition in order to increase the number of followers, market your products and store, and increase interaction on the account.

Contests are one of the most popular ways that are implemented through Instagram, where they rely on simple gifts such as discounts or gifts in kind in exchange for interaction with the audience.

Seventh Strategy: User Generated Content

Instagram is an image-based platform, while designing high-quality images in a tool like Canva or others helps you get more customer engagement.

Another thing that can help you get better results is encouraging customers to create their own content and images for you.

This can be done in different ways, for example if we assume that you own a store that sells beauty and hair care products.

You can request photos from customers before and after using the products and share them with the public which increases their confidence in your products and leads to increased sales.

Strategy 8: Broadcast via messages and chat

Messaging and chat are important features that allow you to communicate directly with your audience and are optimized to help you respond and connect with customers quickly.

They offer several advantages to merchants who use them:

Reply directly through the app without having to go to another app or inbox to reply to messages.

Quick Send is a feature that allows you to share content directly with your target audience or add content to your story.

The ability to create surveys in a group chat with a group of customers about their favorite products or suitable prices.

The most important tips to ensure the success of your store on Instagram

At the end of our article, I would like to share with you a series of tips that can help you have a successful online store on Instagram:

1. Giving your location and sharing it on your profile increases followers and your store gets 5% more interactions and actions while geolocation.

2. Use video editing apps when creating videos that you post on your account to promote your store.

3. Keep your audience engaged by posting the latest products, discounts and offers available daily to engage your audience and make them view your posts to increase your sales and use post scheduling tools.

4. Instagram does not rely on textual content as much as on visual content, but you have to include strong phrases that motivate your followers and audience to make a purchase decision.

We recommend reading Seven Successful Instagram Content Tips, which will help you deliver successful Instagram content that will help you achieve your sales and marketing goals.

5. Use Instagram Insights to post stats, track your progress, analyze your efforts, and understand your results.

Frequently Asked Questions About Creating an Instagram Store

1. How to create an online store on Instagram?

You can create your online store on the Instagram platform with only 5 steps that we explain in detail in the article, which are in short:

Create a business account on Instagram.

Connect the Facebook store to the Instagram store.

Submit a request to the application management to create a store.

Subscribe to the purchase function.

Configure the store and activate the purchase.

2. What are the requirements for opening an online store on Instagram?

Some conditions necessary to create your online store on the Instagram platform must be met, namely:

Ensure that the Instagram Shop feature is compatible with your target site.

A trusted business account with a large number of Instagram followers.

The Instagram store is integrated with an online store so that the product catalog can be imported into Instagram.

Review our business agreement, terms, and policies for creating an Instagram store.

3. What are the most important Instagram marketing strategies?

Some marketing strategies can help you succeed on Instagram, including the most important are:

Use ashtrays.

Trust the pulleys.

Tales.

Take advantage of sponsored ads.

Influencer Marketing.

Marketing contest.

User generated content.

Broadcasting via messages and chat.